What is Integrated Design?

  • Stefan's account

    When I'm asked what is integrated design?, I often reply that a B.Eng. Integrated Design is partly (but mostly) a mechanical engineer with a wide knowledge within product design, material science, economy and entrepreneurship.

    Integrated Design is first of all about creating a product and the students are being taught the process from the very first brainstorm to the product ends up in a store.

    An important part of the learning is the collaboration with the industry. I collaborated with three different companies during my training; one company in particular taught me a lot and that was Ericsson were I worked for 5 month as a trainee / intern.

    You can read more about Integrated Design beneath here, by watching the video (danish only) or by clicking on the link to the University of Southern Denmark.

    Official website

  • Qualifications

    • Engineering
    • Industrial Design
    • Material science
    • 3D Cad modelling

    Official description from University documents

    The B.Eng. can independently acquire and analyze knowledge on a broad academic basis and assess and utilize technical and scientific research results with an application-oriented approach. The engineer participates constructively and results-oriented on several organizational levels, is able to solve tasks involving extensive financial, environmental and ethic aspects, and is qualified for lifelong learning in his field of engineering.

    The Bachelor of Engineering in Integrated Design is able to master the various stages of the product development process and to work innovatively with the developments of the products, with a comprehensive view on the process - from idea to final product. The B.Eng. includes market, environmental, production and financial considerations, with a focus on the user as centre, and is very much aware of cultural and social values, aesthetics and ethics. Moreover, the Bachelor of Engineering in Integrated Design is able to make products, measurements and calculations based on a solid knowledge of engineering disciplines. Disciplines which are user-oriented and based on a technological and scientific research results and knowledge, including good knowledge of IT based drawing, calculation and simulation programs. In addition, the B.Eng. is able to make systematic decisions on materials, surfacing and manufacturing and assembling methods taking into account considerations of finance, strength and the environment. Finally, the B.Eng. masters a range of graphical visualization tools.


    Course structure

    Transportation of Groceries and Children by Bicycle

    The first semester was the introduction to engineering and design. The first month were used on some small introductory projects. After that we got grouped up and started working on the semester theme, which was to design a device that could be used for transporting kids and groceries by bike.

    (You can read more about the project and its outcome in the portfolio)

    In order to make this project we received teaching in the following courses on the 1st semester:

    • Industrial design
    • Integrated product development
    • Project management
    • 3D CAD
    • Material science (metals)
    • Statics I

    Industrial Manufactured Pruning Tool

    For this semester a lot of new stuff were introduced. For instance we had the first workshop guide right before the semester began, so now we knew more about what was possible to do in the university's workshops. This knowledge was were handy to have as we had to design a pruning tool for the garden. To make this pruning tool we looked a lot at the different markets to first of all find the right tool that could be mass produced in big amounts, and secondly was challenging to work on. We decided a hedge trimmer and really went into studying how professionals uses them and how they work when they do garden work all day, five days a week.

    (You can read more about the project and its outcome in the portfolio)

    In order to make this project we received teaching in the following courses on the 2nd semester:

    • Industrial design
    • Integrated design
    • Product development
    • Project economy
    • 3D CAD
    • Material science (plastics)
    • Statics II

    Innovation and Problem Identification - Entrepreneurship - Engineering Validation

    This semester was divided into two parts. The creative part and the technical part.

    For the creative part we had to come up with product of any kind and then create a business plan for a new company that would design, produce and sell this product. We picked a designer massage chair, as we found that there would be a market for these since they are usually always big and clumsy.

    (You can read more about the project and its outcome in the portfolio)

    In order to make this project we received teaching in the following courses on the 3rd semester:

    • Branding
    • Environmental analysis
    • Photoshop
    • Innovation
    • Marketing & Management
    • Project Management

    Further more we had to do a technical course. This course was about problem identification and validating an existing product. For this purpose the university had bought two cheap chinese table bench drills. One which they had taken completely apart and another that we could play with and test. We had to identify the critical areas on the table bench drill and then redesign three parts so that it would be in accordance to new european regulations.

    (You can read more about the project and its outcome in the portfolio)

    In order to make this project we also received teaching in the following courses on the 3rd semester:

    • Dynamics
    • Environmentalt design

    Electric motor solution - Collaborate with a company

    For this semester there we two restrictions: 1) we had to collaborate with a company and 2) we had to design something that would involve an electric motor solution. My group picked the danish sunscreening manufacturer Faber A/S. Unfortunately I can't get much into details about what we did, but I can say that we worked on a motor solution for one of their existing products. For this semester User Centered Design was introduced, so the instruction guide for a Faber product became an essential part of the product as well, as we found it was really bad when we tried to install their product for test purposes...

    (You can read more about the project and its outcome in the portfolio)

    In order to make this project we received teaching in the following courses on the 4th semester:

    • Electronic circuits and components
    • User centered design
    • Material science (aluminum and lab testing)
    • Engineering science

    Expert in Teams - Multidiciplinary Collaboration

    When we reached the fifth semester, the university decided to test this new concept that meant that all the engineering students had to pick a subject that they wanted to work on for the semester, and the students would then be split up into teams were we would work students from other engineering educations. I picked the SDU Vikings, which are the university's Formula Student team. Here I worked as a project manager collaborating with three mechanical engineers in my group, and responding to two production management engineers. My area of responsibility was to design the suspension of the racecar, Viking II, and to design the steeringwheel.

    (You can read more about the project and its outcome in the portfolio)

    In order to make this project we received teaching in the following courses on the 5th semester:

    • Expert in teams - working multidiciplinary
    • Material science (composite materials)
    • Staff management
    • Business development

    Besides working on the racecar I also worked on an independent, self-driven research project about the use of nano technology and the impact the nano particles might have if released into nature e.g. by accident or bad recycling.

    • Academic research on nanotechnology and its environmental impact

    Engineering Internship

    I spend my internship at Ericsson Danmark A/S Diax, a danish division of the swedish telecom manufacturer Telefonaktiebolaget L M Ericsson AB. Unfortunately the global financial crisis forced Ericsson to shutdown their R&D activities in Denmark in 2010 and moved them to Italy and China instead.

    While working there in the spring of 2009, I spend my 5 month in the mechanical department, where I worked individually on two different projects. I can't go into details with the projects, but if I would summarize the areas I worked with it would be:

    • Mechanical design (3D CAD)
    • Industrial Design
    • Presentation material + User guide for installation
    • Problem analysis
    • Mechanical design tests by the use of prototypes
    • Market research for suppliers and components
    • Environmental analysis
    • Cost price analysis
    • Material science
    • Heat analysis

    Thesis - Graduation Project

    This semester is reserved for the bachelor thesis. Most thesis's are done in collaboration, but not all. I did my thesis with a classmate and the danish antenna equipment manufacturer Triax A/S. My thesis was about user interface on set-top boxes and focused mainly on the danish market as Denmark was facing the analog switch-off and many people therefor had to buy either a new tv or a set-top box.

    (You can read more about the project and its outcome in the portfolio)

    In order for this project to succed I worked on the following areas in collaboration with my partner:

    • User centered design
    • Industrial design
    • Mechanical design
    • Material science
    • Rapid prototyping
    • Market analysis